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Feb 12, 2012

Scalamandré‘s Signature

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Our client, Scalamandré, was opening a new store in the prestigious area around South Coast Plaza. Renowned for its incomparable quality, taste and style, Scalamandré remains one of America’s leading purveyors of exquisite fabrics, wallcoverings, trims and furnishings.

Scalamandré contacted Photomation to print and install their iconic brand on a 48′×14′ wall. Working with Photomation Account Executive Francisco Flores, Vanette K. Johnson, Territory Sales Executive for Scalamandré, gave Francisco the plan of what they wanted as a “signature wall” for their new store.

The color of their wall was critical to the client. The tradition of the color and the zebra dates back to the late 1930’s. Franco Scalamandré was approached to decorate a New York restaurant named Gino’s. Franco’s wife, Flora, designed the art deco styled zebras with arrows on a red background. The missing stripe on the zebra is due to the original screen cutters accidentally forgetting to engrave a stripe on the rear leg of the smaller zebra. That tradition has carried forth through today.

Using 3M custom wallcovering material with a luster lamination we produced this 12 panel graphic and prepped it for installation. The top of the wall is 27′ feet in the air. A scissor lift was brought in to assist the installers in reaching the upper parts of the wall. Installation of the nearly 700 sq. ft. of material took the better part of a day.

Our client was very pleased with the look and the results of their new signature wall.


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