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Jun 3, 2008

Reversible Framing for Collectibles

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When clients come to us to have a jersey, baseball or hockey stick put into a shadow box we use a reversible framing technique to preserve and protect their collectibles.

On jerseys for example, we use thread and/or small plastic “tags” to attach the garment to a support board to stretch it tight. We do this so we do not damage the jersey in any way. That way, if you wanted to have it reframed years from now, or put on e-Bay to generate a little cash, our stretching process is completely reversible.

For pucks or baseballs, we use a very fine mesh, called toule, to wrap the object. Then we pull the material through the backer board and secure it. This method also allows for a complete reversal if you ever wanted to take that signed puck or baseball out and auction it off for charity.

For hockey sticks we use a thin, clear Mylar strip to wrap over the item and pull the strip through to the back where it is secured. We do not use screws or glue that could damage the original item and reduce its value. We use a similar technique to display programs or books within a shadow box frame.

Not everything needs reversible framing techniques, but when it does, the framing experts at Photomation are here to help you.

May 27, 2008

Standing Tall for Kids

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“We need an inexpensive way to display graphics for a traveling event.” That was the request made to Photomation’s Account Executive Ralph Love by our client 3TP. Hyundai sponsors Hope on Wheels, a charity event to raise funds for Pediatric Cancer Research.

Working with the client, Ralph sourced a banner stand to meet their needs. It is a simple, easy and effective way to bring their message to their customers. Photomation created the banners and added a grommet to each corner. These stands are on display in dealerships and at car shows like the LA Auto Show and Inland Empire Auto show.

In addition to creating the graphics, Photomation also coordinated the distribution of them and shipped the units across the country.

To find out more about the campaign, or to make a donation, go to www.hopeonwheels.com.

May 20, 2008

The Genesis of a Press Kit Disc

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Working with our client, Hyundai Motor America, Photomation helped to create a booklet to hold a digital press kit disc. Designed by Hama Cullen Design, this sixteen-page booklet, plus cover, was turned around in five days. We had to work quickly because the press kits were needed in Korea for a media event highlighting Hyundai’s 2009 Genesis sedan.

While working on the booklet, our staff was also working on the disc content. The images were prepped for the disc while we waited for final revisions to the press releases from Korea. The disc contains 22 images, 7 press releases and one web link. The disc art was offset printed onto DVD media. Our client’s initial order was for 500 booklets and discs. Once we finished the booklets and finalized the disc content, the discs were burned and inserted into sleeves on the inside front cover, packaged and sent overnight to Korea.

May 13, 2008

It’s a Jungle Out There

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Artist, author and educator, Jerry Burchfield signs his latest edition prints of his “Primal Images” series from the Amazon. Printed at Photomation using watercolor paper, these are delicate images created by laying botanical specimens onto black and white photo paper and exposing it to the Brazilian sun until subtle and vivid colors of brown, gold, purple and blue appear.

Working closely with our Artist’s Liaison John Hesketh, the original photogram was scanned at Photomation and printed onto Somerset Velvet paper using archival inks that can last for more than 100 years. In addition to our Artist Gicleé materials, Jerry has used Photomation’s DigtalMaster™ prints from our Lightjet printer, a digital enlarger that exposes photographic paper using laser light, to create previous limited editions of his work.

Burchfield has published his Amazon series in a book entitled, “Primal Images”, and he is currently working on a larger project closer to home capturing images of plants from the Florida everglades. It is a jungle out there…

May 6, 2008

Banking on Photomation

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Our client, BBVA Bancomer, needed to update information found in and around their ATM’s.  Working with our Production Manager Francisco Flores, they developed decals to be installed on the ATM and branding decals for the shelters that house them.

BBVA is a large, multinational financial services group with strategic coverage in Europe and Latin America.  To better serve their target demographic, the client wanted the ATM instructions and official notices to be made in both English and Spanish.  Since the locations were all over California, from San Francisco to Temecula, to save the client money, Francisco showed them how to install the graphics.

So the next time you pass a Bancomer branch location, you can say, “Hey, there is a company that banks on Photomation!!”

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