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May 20, 2008

The Genesis of a Press Kit Disc

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Working with our client, Hyundai Motor America, Photomation helped to create a booklet to hold a digital press kit disc. Designed by Hama Cullen Design, this sixteen-page booklet, plus cover, was turned around in five days. We had to work quickly because the press kits were needed in Korea for a media event highlighting Hyundai’s 2009 Genesis sedan.

While working on the booklet, our staff was also working on the disc content. The images were prepped for the disc while we waited for final revisions to the press releases from Korea. The disc contains 22 images, 7 press releases and one web link. The disc art was offset printed onto DVD media. Our client’s initial order was for 500 booklets and discs. Once we finished the booklets and finalized the disc content, the discs were burned and inserted into sleeves on the inside front cover, packaged and sent overnight to Korea.

May 13, 2008

It’s a Jungle Out There

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Artist, author and educator, Jerry Burchfield signs his latest edition prints of his “Primal Images” series from the Amazon. Printed at Photomation using watercolor paper, these are delicate images created by laying botanical specimens onto black and white photo paper and exposing it to the Brazilian sun until subtle and vivid colors of brown, gold, purple and blue appear.

Working closely with our Artist’s Liaison John Hesketh, the original photogram was scanned at Photomation and printed onto Somerset Velvet paper using archival inks that can last for more than 100 years. In addition to our Artist Gicleé materials, Jerry has used Photomation’s DigtalMaster™ prints from our Lightjet printer, a digital enlarger that exposes photographic paper using laser light, to create previous limited editions of his work.

Burchfield has published his Amazon series in a book entitled, “Primal Images”, and he is currently working on a larger project closer to home capturing images of plants from the Florida everglades. It is a jungle out there…

May 6, 2008

Banking on Photomation

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Our client, BBVA Bancomer, needed to update information found in and around their ATM’s.  Working with our Production Manager Francisco Flores, they developed decals to be installed on the ATM and branding decals for the shelters that house them.

BBVA is a large, multinational financial services group with strategic coverage in Europe and Latin America.  To better serve their target demographic, the client wanted the ATM instructions and official notices to be made in both English and Spanish.  Since the locations were all over California, from San Francisco to Temecula, to save the client money, Francisco showed them how to install the graphics.

So the next time you pass a Bancomer branch location, you can say, “Hey, there is a company that banks on Photomation!!”

Apr 29, 2008

Marilyn, are you sure you can cook?

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Marilyn Lewis, famed fashion-designer and owner of the Beverly Hills hot spot eatery “Kate Mantilini’s”, asked Photomation to help promote her new book “Marilyn, are you sure you can cook?” We produced 8’ tall versions of the book cover image and place them throughout her restaurant. Marilyn was thrilled with the result. She then asked if we would produce images of the new American Movie Classics TV series “MadMen” and install them at her restaurant, too. Account Manager Mike Mertz worked out the details with Marilyn and the show’s producers. Images were selected, printed, laminated and mounted as larger-than-life prints. Photomation’s team of experts delivered and installed them with Mrs. Lewis’ choreography.

Apr 22, 2008

Life On A Chip

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Our client, Broadcom, came to us wanting to create a 3D visual to highlight what goes into the designing and manufacturing of a chip. There are several steps in the creation of their product. It all starts with a schematic. Wafers, containing dozens chips, are manufactured. Each chip is removed from the wafer, assembled into a daughter-board, and then placed into a mother-board where it all comes to life. Mike Mertz, Broadcom’s account manager, worked closely with our client and Photomation’s creative team.

In the final framed piece, schematic drawings and background graphics were imaged using metallic photographic material and mounted to polished acrylic. Actual chip wafers and boards with chips were used. Since chips are so small, we had to build a 10x magnifying glass to highlight them. The framing experts at Photomation assembled the parts in a shadow box frame and delivered it to Broadcom Corporation where it is proudly on display.

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