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Aug 11, 2008

Brand New Branding

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Our client, Vought Aircraft Industries, wanted to brand their fleet of semi-truck trailers. Initially they were going to just paint the trailers, but the idea of wrapping the sides of the trailers with the company’s logo and graphics, along with their tagline, “Another 747 Product Delivery!” appealed greatly to the staff at Vought.

Working with their Photomation Account Executive Ralph Love, our artists took their supplied logo and artwork and put it in a layout for the different length trailers. Ranging in size from 27’ to 53’, our vehicle graphics experts created “wallpaper” that was applied to both sides of each trailer.

Installation of the first two trailers took place over two days. The graphics have actually exceeded their expectations. The client loved the work so much they have requested four additional trailers to be wrapped. Our graphics have taken 30 year old trailers and made them look brand new.

Aug 4, 2008

Can You Bail Me Out?

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“I know I should have dealt with you. I guess I learned the hard way. Can you bail me out?” That was the e-mail Photomation’s President, Matt Hesketh received at 7:40 a.m. Monday morning. The problem was that over the weekend, our client’s original vendor told them they were unable to complete the job when it needed to be done. That’s when we got the call for help.

This unusual project had some unusual circumstances. We were asked to wrap a Zamboni ice resurfacing machine for the new Citizens Business Bank Arena, in Ontario, California, the new home of the Ontario Reign Hockey Club, an ECHL affiliate of the Los Angeles Kings. This particular machine was going to be the 9,000th one made by the Frank J. Zamboni Company. In addition, it was going to be on display at the International Association of Arena Management that opened on Saturday at the Anaheim Convention Center. Both companies, Zamboni and CBB Arena, wanted to get a bump in publicity by having the machine in the Zamboni booth at the trade show.

By Monday afternoon, we had the artwork for the wrap. The graphics were put into a template and color tested by Tuesday. On Wednesday morning at 7:00 a.m., we began installation on the ice resurfacing machine at the Zamboni factory located just a few miles away from us. The installation was finished the same day and on Friday the machine was photographed then loaded onto a truck to take to the Convention Center.

“You are a lifesaver!! The Zamboni looks GREAT!!”, says Chris Berg, Director of Operations at CBB Arena. “Thank you for coming through on this. I think it looks great!”, says Justin Kemp, Executive Vice President of Business Development for the Ontario Reign. We, too, are pleased with the results. We are proud to be part of history. We are happy we could bail them out.

Jul 28, 2008

Grand Mural Makes Grand Entrance, part 2

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Just wanted to give you an update on a project we shared with you a few weeks ago. Since the initial installation of wallpaper, we have added the elements you see in the pictures above.

Designed by our client, Montanio Design, this large feature wall at St. Joseph Hospital’s new Cancer Center, is seen from the main entrance. It serves as a backdrop behind a grand staircase leading to lower level of the Center. The portion you see above is from the lower level.

The entire mural measures nearly 27 feet tall by 27 feet wide. Working with Photomation’s Account Executive Ralph Love, our team produced custom wallpaper measuring 19 feet wide and running the entire two-story height of the wall. In addition, we fabricated a rounded decorative piece and installed supplied fine art wallpaper to complete the first phase of installation.

In the final phase we added to the feature wall elements of river rock, cut eco-resin using stand offs, textured glass panels, sculpted wood features and cut vinyl to finish this dramatic wall graphic. It truly is a grand mural that makes for a grand entrance.

Jul 21, 2008

Appetizing Graphics

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“Sales are up 30% since the new wallpaper has been installed”, beamed Boeing Long Beach’s Cafeteria Manager. Photomation was asked by the Architect of the Facilities Department to help renovate the graphics for their cafeteria. The goal was to create a warmer, more inviting eating experience.

To accomplish that, we reproduced outdoor scenes of different California locations onto wallpaper to give the room some brightness and excitement. We also produced wallpaper with pictures of fruits and vegetables for the kitchen and serving areas.

New carpet, tables and chairs were installed and new paint applied, all to put a fresh face on an older facility. More people are using the cafeteria than before and sales are up. Appetizing graphics, indeed.

Jul 14, 2008

Beijing Bound

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Getting ready for his 7th Olympics competition, Francisco Flores, Production Manager at Photomation, will be heading to Beijing, China very soon. Working for Eastman Kodak since the 1996 games in Atlanta, Francisco has been part of an elite team of people who are called upon to run the Kodak processing facility wherever the Olympics are held. His travels have taken him to Olympic Games Atlanta; Nagano, Japan; Sidney, Australia; Salt Lake City; Athens, Greece and Torino, Italy.

His duties at each Olympics has evolved as technology has evolved. He started out processing film in Atlanta, then managing the processing department, then managing the press center in Sestiere, Italy.

“This has been a great opportunity to be part of the Olympic movement with Eastman Kodak Company. I have developed many friendships and experiences that are very unique. The Beijing Olympics will bring new challenges and I look forward to working through them.”

All of us at Photomation wish Francisco safe travels and we look forward to hearing about his experiences in Beijing.

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