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Jun 17, 2008

Turning Trash into Treasure

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Our client, the Los Angeles County Sanitation Districts, came to us with a challenge. Yes, these are the trash people. How do you turn trash into treasure? “We need some large information graphics for the lobby of one of our facilities”. The goal is to say who they are and what they do at this state-of-the-art location. Working with their designers, a concept was created.

We produced 3D stainless steel lettering to be placed on one main lobby wall to tell visitors where they were. For another wall, Photomation created large vinyl banners to tell visitors what was done at this facility.

Photomation’s color team ran tests of specific colors on banner material for client approval. The client’s Account Manager, Mike Mertz, worked out the details and scheduled installers to coordinate with the client’s deadline. The graphics were installed on a two-story lobby wall using stainless steel stand-off bars at both the top and bottom. The result was a more finished looking lobby that told visitors where they were and what was done there. Turning trash into treasure.

Jun 10, 2008

Los Angeles to Palm Springs

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For most people, Los Angeles is a city located in Southern California. For John Hesketh, Photomation’s Artist Liaison, Los Angeles is the culmination of fifteen years of artistic endeavor. Translated as “The Angels” in Spanish John recently exhibited a selection of his 101 Angels entitled, Los Angeles, at the University of California Riverside’s California Museum of Photography.

The photographs were taken with a long exposure on film. John steps into the scene and paints the subject and their wings using flashlights as brushes and color filters over the lens as the color paint. Shot with an 8”x10” camera, each angel is unique. The subjects are family, friends, neighbors or others referred by previous angels. Each angel is an indirect portrait that shows the individual’s distinctive personality or life story as the subject stands still in the dark for about forty-five minutes while John performs his artistic magic.

Exploring an interest in how photography uses industrial materials to make fine art, John’s angels were printed 69” x 52” and 48” x 36” onto a coated banner material commonly used for signage and then stretched over wooden canvas stretcher bars. The result is a beautiful crossover of photographic technique with a painting’s presentation.

The stunning exhibition was kicked off with an Artist’s Reception at the UCR/ California Museum of Photography shown above.(top picture)
Recently the show has traveled to Palm Desert at the University of California, Riverside Graduate Center.(lower picture) If you are in the Palm Springs area, stop by and take a look. We also have a few of his angels on display here at our facility in Anaheim. We welcome you to swing on by and see them for yourself.

At Photomation, we understand the needs of our artist clients. We have products and services created specifically for you. John heads up that part of our company. Give him a call and let the experts at Photomation help you translate your artistic vision into reality.

Jun 3, 2008

Reversible Framing for Collectibles

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When clients come to us to have a jersey, baseball or hockey stick put into a shadow box we use a reversible framing technique to preserve and protect their collectibles.

On jerseys for example, we use thread and/or small plastic “tags” to attach the garment to a support board to stretch it tight. We do this so we do not damage the jersey in any way. That way, if you wanted to have it reframed years from now, or put on e-Bay to generate a little cash, our stretching process is completely reversible.

For pucks or baseballs, we use a very fine mesh, called toule, to wrap the object. Then we pull the material through the backer board and secure it. This method also allows for a complete reversal if you ever wanted to take that signed puck or baseball out and auction it off for charity.

For hockey sticks we use a thin, clear Mylar strip to wrap over the item and pull the strip through to the back where it is secured. We do not use screws or glue that could damage the original item and reduce its value. We use a similar technique to display programs or books within a shadow box frame.

Not everything needs reversible framing techniques, but when it does, the framing experts at Photomation are here to help you.

May 27, 2008

Standing Tall for Kids

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“We need an inexpensive way to display graphics for a traveling event.” That was the request made to Photomation’s Account Executive Ralph Love by our client 3TP. Hyundai sponsors Hope on Wheels, a charity event to raise funds for Pediatric Cancer Research.

Working with the client, Ralph sourced a banner stand to meet their needs. It is a simple, easy and effective way to bring their message to their customers. Photomation created the banners and added a grommet to each corner. These stands are on display in dealerships and at car shows like the LA Auto Show and Inland Empire Auto show.

In addition to creating the graphics, Photomation also coordinated the distribution of them and shipped the units across the country.

To find out more about the campaign, or to make a donation, go to www.hopeonwheels.com.

May 20, 2008

The Genesis of a Press Kit Disc

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Working with our client, Hyundai Motor America, Photomation helped to create a booklet to hold a digital press kit disc. Designed by Hama Cullen Design, this sixteen-page booklet, plus cover, was turned around in five days. We had to work quickly because the press kits were needed in Korea for a media event highlighting Hyundai’s 2009 Genesis sedan.

While working on the booklet, our staff was also working on the disc content. The images were prepped for the disc while we waited for final revisions to the press releases from Korea. The disc contains 22 images, 7 press releases and one web link. The disc art was offset printed onto DVD media. Our client’s initial order was for 500 booklets and discs. Once we finished the booklets and finalized the disc content, the discs were burned and inserted into sleeves on the inside front cover, packaged and sent overnight to Korea.

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