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Jun 24, 2012

A Historic Moment

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Our client, Ambrosia, called upon their Photomation Account Manager, Mike Mertz, to help with a unique wallcovering request. Their idea was to take an old California historical photograph and produce wallcovering for a new building’s lobby entryway.

Ambrosia designers were concerned about crops, proportions and image integrity. Mike assured them it would all work out. He measured the rotunda lobby entry area and worked closely with our digital artist to create detailed schematics produced from his measurements. Historically significant portions of the image were highlighted while digitally adding sky and cloud areas to help make this image fit proportionately without sacrificing image quality. The rescaled image was dropped into a photographic image of the lobby walls and a scaled test strip was printed on the actual wallcovering material for the client’s approval.

Once the client approved the layout, we imaged on our ‘Earth-Friendly’ Terra Decorus wallcovering. Photomation’s experienced staff installed this beautiful new wall mural. The finished piece measured 52′×8′ and captured a historical moment of Long Beach history.

Jun 10, 2012

Choose Well Campaign

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Our client, St. Joseph Hospital, wanted to improve the visibility of their new “Choose Well” campaign within the hospital’s cafeteria. We were asked by Kim Norton, R.D., Director, Food & Nutrition Services to recommend ways to make the logo for the eating healthier program more visually prominent.

We met with the client and walked through the cafeteria and noted where and how they were currently branding healthier choices and asked where they would like to improve and enhance the campaign’s brand. Pictures were taken of the areas where they wanted to add the campaign’s logo.

Working with Photomation’s artist Jeff DeAugustine, we created a variety of mock-ups showing where and how the new “Choose Well” logo could be used. The client loved the concepts and production began immediately on the project.

For areas where they needed to see through to the healthy choices, like on the salad bar and freezer doors, we chose to use a window perf material with an optically clear laminate to make cleaning easier. Other areas were printed on 3M 180C with 8520 lam and applied directly to the wall and the front of the freezer. Backlit transparency material was added to the top of the cooler to help brand that area. Shelf slats were also produced to help identify items in the cooler.

When we were done, the “Choose Well” brand was visible and well represented within the hospital cafeteria. Our client was very pleased with the results.

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Jun 3, 2012

Sporting New Look

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Our client, Children’s Hospital Los Angeles, wanted to upgrade the look in their Motion Analysis Laboratory, part of the hospital’s Children’s Orthopaedic Center. Using a sports theme, Photomation printed and installed wallcovering that used a basketball court on one wall and a soccer field on the opposite wall.

Photomation used 3M 180C with 8520 lamination to create the wallcovering used in this room. The decision to use 8520, a matte finish laminate, was to minimize the camera glare when patients are using the room. The life-size player pictures were provided by the hospital and installed to create a more realistic look in the room.

Patients who use this room are recovering from an injury, or surgery, that has affected their mobility. Using cameras and other measuring devices the hospital can precisely track the progress the patient is having during their physical rehabilitation process.

Pictured with the basketball players is Sandi Dennis, PT, MS, Coordinator, Motion Analysis Laboratory. With the Lab sporting a new look, our client was thrilled with the results.

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