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Jun 24, 2008

Lacking Lettering Lamentation

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With the grand opening of St. Joseph Hospital’s new Cancer Center less than two weeks away, we were asked if we could help solve a little dilemma that had cropped up. Seems that the permanent lettering, ordered from another vendor, for a wall seen from the street and the lettering to go around the main entrance circular drive was not going to be ready in time for the opening. Our client, St. Joseph Health System, asked if we could help them get temporary lettering installed in time for the big event.

Working with Account Executive Ralph Love and Production Manager Francisco Flores, we created temporary lettering to represent what the final letters would look like once they were on-site and installed. Using brushed metallic vinyl applied to 1/4” Sintra, each letter was cut out and installed in-position with Velcro. The circular drive lettering measured 18” tall by 510” long and the street entrance lettering measured 36’x120”.

The client was thrilled with the result and thankful we could come up with a creative solution to their problem. The grand opening was held with great fanfare and nobody was the wiser that the signage was only temporary. Now, there was no need for a lacking lettering lamentation.

Jun 17, 2008

Turning Trash into Treasure

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Our client, the Los Angeles County Sanitation Districts, came to us with a challenge. Yes, these are the trash people. How do you turn trash into treasure? “We need some large information graphics for the lobby of one of our facilities”. The goal is to say who they are and what they do at this state-of-the-art location. Working with their designers, a concept was created.

We produced 3D stainless steel lettering to be placed on one main lobby wall to tell visitors where they were. For another wall, Photomation created large vinyl banners to tell visitors what was done at this facility.

Photomation’s color team ran tests of specific colors on banner material for client approval. The client’s Account Manager, Mike Mertz, worked out the details and scheduled installers to coordinate with the client’s deadline. The graphics were installed on a two-story lobby wall using stainless steel stand-off bars at both the top and bottom. The result was a more finished looking lobby that told visitors where they were and what was done there. Turning trash into treasure.

Jun 10, 2008

Los Angeles to Palm Springs

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For most people, Los Angeles is a city located in Southern California. For John Hesketh, Photomation’s Artist Liaison, Los Angeles is the culmination of fifteen years of artistic endeavor. Translated as “The Angels” in Spanish John recently exhibited a selection of his 101 Angels entitled, Los Angeles, at the University of California Riverside’s California Museum of Photography.

The photographs were taken with a long exposure on film. John steps into the scene and paints the subject and their wings using flashlights as brushes and color filters over the lens as the color paint. Shot with an 8”x10” camera, each angel is unique. The subjects are family, friends, neighbors or others referred by previous angels. Each angel is an indirect portrait that shows the individual’s distinctive personality or life story as the subject stands still in the dark for about forty-five minutes while John performs his artistic magic.

Exploring an interest in how photography uses industrial materials to make fine art, John’s angels were printed 69” x 52” and 48” x 36” onto a coated banner material commonly used for signage and then stretched over wooden canvas stretcher bars. The result is a beautiful crossover of photographic technique with a painting’s presentation.

The stunning exhibition was kicked off with an Artist’s Reception at the UCR/ California Museum of Photography shown above.(top picture)
Recently the show has traveled to Palm Desert at the University of California, Riverside Graduate Center.(lower picture) If you are in the Palm Springs area, stop by and take a look. We also have a few of his angels on display here at our facility in Anaheim. We welcome you to swing on by and see them for yourself.

At Photomation, we understand the needs of our artist clients. We have products and services created specifically for you. John heads up that part of our company. Give him a call and let the experts at Photomation help you translate your artistic vision into reality.

Jun 3, 2008

Reversible Framing for Collectibles

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When clients come to us to have a jersey, baseball or hockey stick put into a shadow box we use a reversible framing technique to preserve and protect their collectibles.

On jerseys for example, we use thread and/or small plastic “tags” to attach the garment to a support board to stretch it tight. We do this so we do not damage the jersey in any way. That way, if you wanted to have it reframed years from now, or put on e-Bay to generate a little cash, our stretching process is completely reversible.

For pucks or baseballs, we use a very fine mesh, called toule, to wrap the object. Then we pull the material through the backer board and secure it. This method also allows for a complete reversal if you ever wanted to take that signed puck or baseball out and auction it off for charity.

For hockey sticks we use a thin, clear Mylar strip to wrap over the item and pull the strip through to the back where it is secured. We do not use screws or glue that could damage the original item and reduce its value. We use a similar technique to display programs or books within a shadow box frame.

Not everything needs reversible framing techniques, but when it does, the framing experts at Photomation are here to help you.


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