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Mar 25, 2008

Thinking Outside the Box

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Our client, Yamaha, needed a POP graphic for their line of violins.  They did not want a traditional “squared off or box type” of graphic.  Instead, they created a graphic that had a rounded bottom and required a 5/16” hole to be drilled in a precise spot.  That hole would be used to secure the graphic to the POP stand.  Our visual solutions group created a digital die line to the shape the client desired and positioned the hole exactly where they needed it.  We printed the POP on photographic paper and, using a router bit, cut the job on our Zund digital die cutting machine.  The machine automatically drilled the hole needed as well.  How’s that for thinking outside the box!

Mar 18, 2008

Bright Idea

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David Boose, owner of Spectrum Lighting needed to create the look of illuminated onyx in an architectural lighting sconce. He challenged our visual solutions group at Photomation to make it look real in the day and elegantly illuminated at night.  The end result also needed to survive outdoors with exposure to sun and rain.

After the onyx was photographed, Photomation’s creative imaging team ran design tests to get the stone image to look deep in the day and to glow at night.  The solution was a double layer printing and mounting technique, five layers in all, that created the right look of onyx on a thin sheet of translucent acrylic.  Spectrum Lighting then took the faux onyx, rolled it into a half-tube shape and inserted it into their lighting fixture.  We think you will agree, it was a bright idea.

Mar 11, 2008

From Zero to Wrapped in a Flash

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We were approached by Funny Car Racer Will Martin & his Jam-Air Motorsports Team about creating graphics for his new sponsor Mesa Energy Systems, a wholly owned subsidiary of the EMCOR Group. Will came to Photomation to look for a creative alternative to expensive paint jobs to brand his team. Our digital group took a design concept and laid it out onto a template to produce the panels needed for each portion of the car. Over the course of two days, installers applied the graphic to the sleek racing body. The car debuted at the Marconi Auto Museum in Tustin on January 18, in front of 300 people, and is shown above at Auto Club Raceway in Bakersfield, CA during pre-season testing in February.

“We put our 2008 sponsorship together on January 4th and had the car ready to debut on January 18th. This would not have been possible with paint.”, says Will Martin. “This was our second wrap with Photomation. The reason we have partnered with Photomation is due to their quality and level of professionalism that is unmatched in the industry. Brian Mundy and the entire design team was able to make our sponsor’s vision come to life. The installation team did a great job ensuring that the seams and transitions were transparent. Ralph Love did a great job managing the project and ensuring our timeline was met. Overall, I am very happy with the results as they are… Simply Brilliant!

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